Stuff'n'Things

Hi Sam fans,

So, FYI – Man should be brave.

Just in case it had slipped your mind, French Connection is on hand to remind you.

However there are two sorts of bravery. The first runs along the lines of possessing or exhibiting courageous endurance. Soldiers in Afghanistan would be a good example, but anyone standing up to an oppressor at considerable personal risk would count.

And then there is the second form of bravery advanced by French Connection. This is much harder to achieve because it requires you to make yourself look like a complete twonk.

In fact, you have to make yourself look like such a complete twonk that there is a danger that your bravery could just be confused for you actually being a complete twonk. How brave is that.

Fortunately, as anyone who shops at French Connection will tell you, you don’t have to get sand in your hair to show that you are a real man. Just slip on some bunny ears.